Molson Coors and Coca-Cola have expanded their partnership, announcing a new line of RTDs based on the Simply brand of juices. The new RTD will hit shelves this summer and is based on Coke’s Simply Lemonade line. Simply Spiked will launch with four lemonade flavors—strawberry, blueberry, watermelon, and original—all at 5% abv and available in 12-packs of 12-ounce cans and individual 24-ounce cans.
Oskar Blues is introducing Western Mutant West Coast Style IPA. The 7% abv brew is available nationwide on draft and in six-packs of 12-ounce cans. The first in a new series of Mutant IPAs, all of which will showcase the latest mutations in hops and hop technology, Western Mutant features spicy Akoya, zesty Saphir, citrusy, piney Simcoe, and tropical, white-wine-like Nelson Sauvin hops, according to the company.
San Francisco, California-based Damn Right Cocktails is launching its canned cocktails in its home state and Texas. The brand’s sparkling RTDs are made with real Tequila and are at 5% abv. They are launching in two SKUs: a lime margarita called Devil of a Lime and a strawberry basil Tequila spritz called Son of a Basil. The company has also pledged that up to 5% of the company’s profits will be donated to charities or programs to improve education access.
Information courtesy of Shanken News Daily