After a successful introduction in Berlin, Our/Vodka opened micro distilleries in eleven cities across the US, Europe and Australia with local partners. Our/Detroit will open during the summer and 10 other cities will follow including New York, Amsterdam, London and Melbourne.
“Our/Vodka does not have much in common with other spirit brands. In every city, we partner with local entrepreneurs who love their city – and together, we open boutique distilleries with a grassroots approach, that represents the local community,” says Åsa Caap, founder of Our/Vodka and former Innovations Director at Pernod Ricard. The distillery in New York will double as a tasting room, shop and event space, while the Detroit distillery will partner with local organizations for events and communal forums.
Our/Vodka is made with the same recipe, but every distillery will use ingredients sourced as local as possible. Each city not only lends its name, but also a specific local character to the vodka. The local partners will market the vodka in their own fashion.“This is about building a unique business in each city. Our/Berlin is run by fashion people, Our/Detroit by three entrepreneurs and Our/New York by skate and bike aficionados. Of course they will end up differently, and that’s the beauty of it,” says Kalle Söderquist, Creative Director for Our/Vodka.
Our/Vodka comes in a small bottle with a crown cap. Its motto: “Keep it simple. It’s vodka.”
GSN has received two of these vodkas so far. We will review the others as they become available to us.
Our Detroit (80 proof)
Nose: Clean, crisp and bright with a nice balance of minerality and refined distillate.
Taste: Medium body and mouthfeel with a slight edge of sweetness. You can taste the base note of corn, which is grown in Windsor, Canada. Upbeat, warm and appealing.
Finish: Short and poignant. No off notes or lingering flavors. Just a clean refreshing pop.
Overall: Beautifully distilled and rendered. A vodka that has a lot of friendliness.
GSN Rating: A-
Our Los Angeles (80 proof)
Nose: Dry, crisp and ethereal. More minerality than the Our Detroit. It smells like a European vodka.
Taste: Organic wheat base with vine fruit and some berry characteristics. A hint of vanilla adds to a dessert-like quality.
Finish: Medium long with a bit of the vanilla character hanging on for a few minutes. You’re left with a “round” mouthfeel.
Overall: Very nice and chewy. This makes for a fine sipping vodka on its own, but will also stand up in a cocktail with more aggressive components.
GSN Rating: A
For more information go to: Our Vodka