Rhum J.M, makers of Rhum Agricole since 1845 on the French island of Martinique, announces the U.S. launch of Rhum J.M. Terroir Volcanique. An homage to the distillery’s micro-climatic tropical milieu and breezy volcanic sugarcane fields, Terroir Volcanique (SRP $42.99) is a blend of rums of at least 3 years, aged in new American oak barrels with two unique custom heavy toasts charred in the distillery’s own small cooperage. The deep alligator char is designed to deliver rich flavors and a smoky, peat-like aroma, that perfectly captures the terroir of the volcano.
“At Rhum J.M. we like to play with the char levels of barrels, which allows us to develop specific aromas,” says Karine Lassalle, the distillery’s expert blender. “We are fortunate to have our own cooperage within the distillery, which allows us to experiment on a daily basis with time under toast.”
While Terroir Volcanique celebrates the land that it came from, last year on Earth Day 2022, Rhum J.M. announced their life-long commitment to sustainable production under the mission’s name, EDDEN Project (Engagés pour le Développement Durable de nos Écosystèmes et de notre Nature), marking the rum distillery’s progress as a global spirits producer and leader in the sustainability movement. Since the distillery underwent major renovations, each upgrade to its production processes preserves and protects the local environment and its beloved brand for future generations by utilizing a three-pillar system: cultivating and protecting Martinique’s fertile soil, producing in a circular economy to minimize impact, and promoting career development and providing essential training.
“We produce rum which demands excellence, yet our idea of excellence vastly surpasses that of taste alone,” says Emmanuel Becheau, Managing Director, Rhum J.M. “It is for our fans that we wish to share what we have been learning – that we are still engaged with a mindset of our planet first, and the high regards we hold for our local environment, our people, and social responsibility.”
GSN’s Remarks: Heady char on the nose with a burnt vanilla undertone. On the palate, there is a slight creosote character giving it the character of a campfire. The rum itself balances out the deep woodiness and ethereal smokiness, making this a well balanced and excellent spirit for use in tropical cocktails. There is a lot of body here, and the finish goes on for miles. We also like this one over a single rock as a contemplative post-dinner drink in place of a Scotch whisky. A welcome addition to the Rhum J.M. portfolio and one that you will want to add to your backbar aresenal. GSN Rating: A
For more information go to: Rhum J.M. USA