GSN Brews News: August 17th 2021 Edition

Atomic Brands will launch the latest extension to Monaco Cocktails later this month. The new cocktail—a Mai Tai—comes in at 9% abv and is made with light and dark rum, plus orange curaçao. It will be part of Monaco’s Craft Cocktail line, alongside the company’s Kentucky and Moscow Mules. Monaco’s Mai Tai will hit store shelves nationwide on August 30, retailing for around $2.50 or $3 per 12-ounce can. 

Boston Beer is partnering with PepsiCo to launch Hard Mtn Dew, a new flavored malt beverage. Boston Beer will develop and produce new the soda brand offshoot and PepsiCo has set up a new entity to sell, deliver, and merchandise the product, which is expected to hit shelves early next year. The move follows Boston Beer’s recently announced alliance with Beam Suntory, which will expand Boston Beer’s Truly Hard Seltzer into bottled spirits, and Beam Suntory’s Sauza Tequila brand into additional RTD formats.

Kombrewcha Hard Kombucha and Los Angeles-based Golden Road Brewing have collaborated on a new product, Passion Fruit Hard KombuchaThe gluten-free, organic beverage is brewed to 6% abv through natural fermentation. Passion Fruit Hard Kombucha is now available in 12-ounce can 6-packs at select retailers throughout California.

Heineken has announced Comb & Hive, a new mead, set to hit shelves in test markets for Labor Day. The 6.9% abv lightly sparkling wine is made from wildflower honey and sugar, with added orange blossom. The drink will be available individually and in 4-packs of 12-ounce cans, with each can containing 150 calories and two grams of sugar. Heineken will test the new brand in Denver, Colorado and Nashville, Tennessee.

Heaven Hill has announced Hpnotiq Freeze Pops, a new RTD extension for the French liqueur. The pops come in at 6% abv and are rolling out now in Georgia, South Carolina, Texas, and Florida. Hpnotiq Freeze Pops come in boxes of ten for a suggested price of $20.

Cutwater Spirits has debuted two new regionally inspired canned cocktails. First up is Orange Smash, a blend of Cutwater’s vodka and orange soda. It’s at 7% abv and is available in New York, New Jersey, Connecticut, Maryland, Florida, Georgia, Massachusetts, Rhode Island, South Carolina, Tennessee, Virginia, Delaware, and Washington D.C. The second new release is called Huckleberry Spritz and is aimed at the western U.S. The cocktail is also at 7% abv and is available in Washington, Idaho, Montana, and Colorado. Additionally, Huckleberry Spritz can be shipped to Wyoming, Oregon, and Utah.

Baltimore, Maryland’s Sagamore Spirit has entered the canned cocktail market with three new rye-based drinks. Sagamore’s Black-Eyed Rye comes in at 9% abv and is made with blackberry and lime juices and added ginger flavor. The distillery’s Honey Paloma is also at 9% abv and blends rye with grapefruit and lime juices, agave, and honey. Sagamore has also released Lemon Tea Fizz, an 8% abv cocktail that pairs whiskey with green tea, yuzu, and Meyer lemon juice. All three RTDs are made with four-year-old rye whiskey and retail for around $16 a 4-pack of 12-ounce cans. Sagamore Spirit’s canned cocktails are now available in Maryland, Washington D.C., and New Jersey with a national rollout planned for 2022.

California-based Stone Brewing has added a new hazy IPA to its portfolio of craft beers. Stone Hazy IPA comes in at 6.7% abv and is made primarily with El Dorado and Azacca hops with some additional Sabro hops adding more tropical flavors, according to the brewery. The beer was first brewed at Stone’s Liberty Station taproom in San Diego before it entered the brewery’s core portfolio. Stone Hazy IPA is now available across the U.S. in 6-packs of 12-ounce cans and on draft.

Information courtesy of Shanken News Daily

GSN Spirited News: March 9th 2021 Edition

Sagamore Spirit in Baltimore, Maryland has launched Distiller’s Select Tequila Finish, a new rye whiskey marrying Mexican and American spirits. The 49% abv whiskey is blended from two rye mash bills (one high rye and one low rye) before finishing in Extra Añejo Tequila barrels. Sagamore Spirit Distiller’s Select Tequila Finish is rolling out now across the U.S. for a suggested retail price of $69 a 750-ml.

Proximo Spirits’ Maestro Dobel has partnered with the PGA Tour to become the first official Tequila of the Tour. The multi-year partnership will feature retail signs and activations across the U.S., promoting the Tequila and its association with the PGA Tour. At the upcoming Players Championship, the brand will unveil the Diamante Tee Time, a new Tequila, green tea, and jalapeño cocktail created for the partnership. In addition, the brand’s releases will be featured during the Players Championship and supported by digital and social activations throughout the year

Austin, Texas-based Still Austin Whiskey Co. has launched new packaging for The Naturalist, the distillery’s rye-based gin. The new label’s art features a woman in nature, with nods to many of the botanicals in the spirit. The Naturalist is distilled from a mash of 70% Brasetto rye and 30% corn, all sourced from Texas. The spirit is infused with juniper, coriander, cinnamon, and elderflower, along with eight other botanicals before proofing down and bottling at 45% abv. The newly packaged gin is now rolling out to retailers throughout Texas, where it will sell for around $32 a 750-ml. and $16 a 375-ml.

St. Paul, Minnesota’s Kinky Beverages has added a new Fruit Punch flavor to its lineup of liqueurs and RTD cocktails. Kinky Fruit Punch liqueur comes in at 17% abv and is a blend of cherry, orange, and pineapple flavors with vodka. The RTD version is a 5% abv malt-based beverage made with the same flavors and sold in 6-packs. The liqueur retails for around $20 a 750-ml. and the cocktails for around $9. Both are available across the U.S. Kinky is part of the Prestige Beverage Group portfolio.

Single malt Scotch whisky GlenDronach is launching a new Cask Bottling Batch 18 Collection in the U.S. The collection includes cask bottlings from 1990 ($600, 51.4% abv), 1994 ($415, 51.3% abv), 2005 ($150, 58% abv) and 2008 ($120, 59.8% abv), bottled from Oloroso, Pedro Ximenez and Port Pipe casks. GlenDronach, a Highlands single malt known for Sherry cask aging, is part of the Brown-Forman portfolio.

Diageo has launched a line of canned cocktails under the Crown Royal brand. The 7% abv RTDs come in three flavors—Whisky & Cola, Washington Apple, and Peach Tea—all made using either Crown Royal’s original whisky or one of the brand’s flavored variants. Crown Royal’s new RTDs are available nationwide in 4-packs of 12-ounce cans and as individual cans, priced at around $15 and $4, respectively.

Courtesy of Shanken News Daily

GSN Spirited News: May 5th 2020 Edition

Louisville, Kentucky-based Michter’s has announced the 2020 release of its annual 10-year-old Bourbon. The whiskey will be available in limited quantities beginning in May for a suggested price of $130 a 750-ml. The highly allocated whiskey joins Michter’s Bourbon, Rye, Sour Mash, and American whiskey, plus limited releases, in the brand’s portfolio.

Chicago-based Ritual, the company behind a range of zero-alcohol gin and whiskey alternatives, has entered a new category with alcohol-free Tequila. The spirits alternative is designed with Margaritas in mind and blends botanicals to create a drink that brings smoke, agave, peppers, lime, and guava flavors. Ritual’s spirits alternatives are available via Amazon and Ritual’s website for $25 a bottle.

DeKuyper Cordials and Liqueurs is launching DeKuyper Classic Ol’ FashionThe 30 proof liqueur is intended to streamline the process of mixing an Old Fashioned into two steps by containing a range of flavors including citrus, bitterness, and bakery spices—the only additional ingredient required to complete the flavor profile is Bourbon. Available now nationwide for a suggested retail price of $13 a 750-ml., it’s also available online through Drizly and Reserve Bar.

Grace O’Malley Blended Irish Whiskey has launched in the U.S. The 40% abv label contains a blend of 46% malt and 54% grain whiskies, all sourced from Great Northern Distillery in County Louth, Ireland. Grace O’Malley was elaborated by master blender Paul Caris, who blended whiskies aged from three to 10 years and matured the final blend in a range of barrels including ex-Bourbon, ex-rum, and French oak. The brand, named for the 16th century Irish pirate and family matriarch, is handled by MHW in the U.S. market.

375 Park Avenue Spirits will add Glen Moray Scotch whisky to its import portfolio, effective June 1. The move will bring all four of Glen Moray’s collections—Elgin Classic, Elgin Heritage, Elgin Reserve, and Elgin Prestige—under 375 Park’s purview, joining Cutty Sark, which is owned by Glen Moray parent company La Martiniquaise-Bardinet.

Luxardo, part of the Hotaling & Co. portfolio, is extending its range with a London Dry Gin. A 43% abv blend of nine botanicals, the juniper-forward gin retails at $35 and will be rolling out nationwide this summer. Based in Torreglia, located in the Veneto region in northeastern Italy, Luxardo is known for its Maraschino liqueur, among other offerings.

Baltimore, Maryland-based Sagamore Spirit and Chico, California’s Sierra Nevada have teamed up to create Sagamore Spirit Brewer’s Select Rye Ale Barrel Finish. The new whiskey is a blend of 4- and 6-year-old rye whiskies finished in barrels used to mature Sierra Nevada Red Ale. The 45% abv whiskey is the second part in the companies’ collaboration, following Sierra Nevada’s barrel-aged red ale—made using Sagamore Spirit barrels—launched last year. The whiskey is rolling out now across the U.S. for a suggested price of $70 for a 750-ml.

San Francisco, California-based Hotaling & Co. has reintroduced Hirsch Bourbon, unveiling the first in what the company promises will be a series of new whiskies. The 46% abv Bourbon, named The Horizon, is blended from two whiskies distilled in Lawrenceburg, Indiana; 94% of the blend is a 5-year-old corn-heavy whiskey and the remainder is a high-rye Bourbon aged for 6 years. Hirsch The Horizon will be available this summer in California, Texas, Illinois, Massachusetts, Tennessee, New York, Kentucky, and Georgia for a suggested price of $40 a 750-ml.

Infinium Spirits-owned Templeton Rye has announced the 2020 release of the brand’s cask strength whiskey. This year’s rye comes in at 56.55% abv and is made from MGP’s 95% rye, 5% malted barley mash bill. Templeton Rye Barrel Strength Straight whiskey is now available across the U.S. in limited quantities at $60 a 750-ml.

Courtesy of Shanken News Daily