Diageo will extend its Captain Morgan rum brand with a limited edition Sherry Cask Finish next month. Captain Morgan Sherry Cask Finish ties in with the company’s efforts to illuminate the exploits of the real-life Captain Henry Morgan, including, most recently, its Sundance Channel documentary on Morgan’s 17th-century flagship, the Satisfaction. The limited-release entry is intended to celebrate the discovery of the cannons from the Satisfaction on an archaeological expedition to Panama led by Diageo, says Tom Herbst, vice president, marketing, rums. “(The Sherry Cask extension) will be a unique flavor profile,” Herbst adds. “It will have a richer, fuller flavor and mouthfeel resulting from being finished in Sherry casks, which are the type Captain Morgan would have had on his boat.” No word yet on the new offering’s retail price-positioning, but it will likely be at a premium to the core brand. The Sherry Cask variant also continues Captain Morgan’s outreach beyond the rum category, with a style that should appeal to whiskey drinkers. The brand pursued a similar gambit with its launch of Captain Morgan Black (94.6 proof, $22 a bottle) last summer, which Diageo says was designed to draw in drinkers of brown spirits across multiple categories.
Brown-Forman is launching a new program to sell personalized barrels of Old Forester Bourbon for $7,500 each, according to local news reports. The process involves master distiller Chris Morris choosing three barrels from over 200 (a day’s production volume) in Old Forester’s 4- to 6-year-old inventory, and then walking customers through a tasting of the three barrels from which they may choose. A barrel holds about 220 bottles, making the price per bottle about $34. Brown-Forman also does a similar barrel program for Jack Daniel’s.
Beam Inc.’s Pinnacle vodka has added Rainbow Sherbet to its fast-rising line of dessert-flavored entries. Pinnacle’s newest flavor combines the tastes of orange, lime and raspberry. Rainbow Sherbet is the first of several new Pinnacle flavor innovations planned for 2013, including Strawberry Shortcake, which is coming soon.
Heaven Hill Distilleries is introducing new products to two of the U.S. spirits market’s hottest segments—flavored whisk(e)y and vodka’s $12-$18 price tier. This spring, Heaven Hill is rolling out High Rise Vodka and Cinerator Hot Cinnamon flavored whiskey. High Rise is a domestically-produced vodka, distilled five times from winter white wheat. It will initially be launched in 11 markets around the U.S. Priced at around $15 a 750-ml., High Rise features a core offering as well as Cherry and Citrus extensions.
Beam Inc. has unveiled Jim Beam Distiller’s Masterpiece, a limited edition extra-aged Kentucky Bourbon. Created to coincide with the start of Kentucky’s horse racing season, Distiller’s Masterpiece is finished in Pedro Ximénez Sherry casks and packaged in a wooden case. The 100-proof offering will be available solely at the Jim Beam American Stillhouse in Clermont, Kentucky, priced at $200 a bottle. Distiller’s Masterpiece debuts as Jim Beam’s most upscale offering to date, joining the brand’s Original, Honey, Red Stag, Black, Devil’s Cut and Jacob’s Ghost expressions.
Beam Inc. has launched its 2 Gingers Irish whiskey brand in the Chicago market. Previously available in other Illinois regions, the twice-distilled whiskey is also sold in Iowa, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin, priced at around $19.99 a 750-ml. Established by Minnesota-based entrepreneur Kieran Folliard in January 2012, 2 Gingers was acquired by Beam in December for an undisclosed sum. The brand, which is produced at Beam’s Kilbeggan Distilling Co. in Ireland, has quickly risen to become the fifth-largest Irish whiskey brand in the U.S., with sales of around 20,000 cases across 2,100 accounts last year.
Pernod Ricard has introduced its limited edition Absolut Mexico bottle in the U.S. market. The special edition, which contains unflavored Absolut vodka and retails at $19.99 a 750-ml., has been available in Mexico since last year. The Absolut Mexico package was designed by contemporary Mexican artist and tattoist Jeronimo Lopez Ramirez, also known as Dr. Lakra. According to Pernod, the design “combines three legendary icons from ancient Mayan culture—Hurakan (Hurricane), Kukulkan (Serpent) and Balam (Jaguar)—and brings them to life on the Absolut bottle through a modern artistic lens that represents Mexico today.”
All information courtesy of Shaken News Daily.