GSN Alert: Spend Your Summer as Sierra Nevada’s Chief Strainge Officer

Today, more and more people are rejecting the traditional 9-5 corporate job and instead are pursuing careers based on causes and projects they’re passionate about. For those folks seeking purpose and adventure, Sierra Nevada is announcing a brand-new job position that will be impossible to pass up. 

Sierra Nevada is hiring a “Chief Strainge Officer” to spend their summer touring the Golden Coast with Sierra Nevada’s Strainge Beast hard kombucha brand. Not only will they get to drive the Strainge Beast van and capture content for social media, but they will receive unlimited hard kombucha for a year, music festival tickets, plane tickets to anywhere in the world, an adventure stipend AND a salary of $10K per month during the tour! 

This job search will be announced and open on March 9th to anyone in the US over the age of 21 with a valid driver’s license and a unique passion for travel and strainge adventures.

  • HOW TO APPLY: Applications open March 9th and will stay open until the position is filled – click here to apply 
  • WHEN: May – August 2022 (for a training period and the summer tour) 
  • WHO: Anyone over 21 with a valid driver’s license and a unique passion for travel and strainge adventures 
  • TOP PERKS:  
    • $10K / month salary during the tour  
    • $200 Adventure Stipend to spend in each city of the tour on your days off (8 total cities) 
    • Two plane tickets to anywhere in the world (up to $5,000) to conclude this epic job assignment and help fund your next strainge adventure 
    • A year’s worth of Strainge Beast hard kombucha 
    • Attendance at Outside Lands Festival in SF with Strainge Beast 

GSN Brews News: April 6th 2021 Edition

Arkansas’ Smithworks, part of the Pernod Ricard portfolio, has launched a new hard seltzer lemonade in partnership with country singer and The Voice host Blake Shelton. The 5% abv malt-based seltzers come in four flavors—Classic Lemon, Ripe Strawberry, Southern Peach Tea, and Crisp Lime—and are available in 12-can variety packs, 6-packs of Classic Lemon, and 23-ounce tallboys of Classic Lemon and Ripe Strawberry. Currently, Smithworks Hard Seltzer Lemonade is available in 17 states with additional distribution coming this year.

Canteen Spirits is introducing Cantina Tequila sodas. Cantina debuts with three flavors—Ranch Water, Grapefruit Paloma, and Watermelon Margarita—and each 12-ounce can has 99 calories. Currently in select states, the 5.6% abv cocktails are rolling out nationally in May retailing at $10 a four-pack. 

Chico, California’s Sierra Nevada has announced Summer Break Hazy IPA. The new 4.6% abv beer will replace Summerfest Czech-style Pilsner, the company’s previous summer seasonal, and will be available on draft and in 6-, 12-, and 24-packs of 12-ounce cans. Summer Break is rolling out now across the U.S. and will be available from mid-April through July.

Courtesy of Shanken News Daily

GSN Spirited News: May 5th 2020 Edition

Louisville, Kentucky-based Michter’s has announced the 2020 release of its annual 10-year-old Bourbon. The whiskey will be available in limited quantities beginning in May for a suggested price of $130 a 750-ml. The highly allocated whiskey joins Michter’s Bourbon, Rye, Sour Mash, and American whiskey, plus limited releases, in the brand’s portfolio.

Chicago-based Ritual, the company behind a range of zero-alcohol gin and whiskey alternatives, has entered a new category with alcohol-free Tequila. The spirits alternative is designed with Margaritas in mind and blends botanicals to create a drink that brings smoke, agave, peppers, lime, and guava flavors. Ritual’s spirits alternatives are available via Amazon and Ritual’s website for $25 a bottle.

DeKuyper Cordials and Liqueurs is launching DeKuyper Classic Ol’ FashionThe 30 proof liqueur is intended to streamline the process of mixing an Old Fashioned into two steps by containing a range of flavors including citrus, bitterness, and bakery spices—the only additional ingredient required to complete the flavor profile is Bourbon. Available now nationwide for a suggested retail price of $13 a 750-ml., it’s also available online through Drizly and Reserve Bar.

Grace O’Malley Blended Irish Whiskey has launched in the U.S. The 40% abv label contains a blend of 46% malt and 54% grain whiskies, all sourced from Great Northern Distillery in County Louth, Ireland. Grace O’Malley was elaborated by master blender Paul Caris, who blended whiskies aged from three to 10 years and matured the final blend in a range of barrels including ex-Bourbon, ex-rum, and French oak. The brand, named for the 16th century Irish pirate and family matriarch, is handled by MHW in the U.S. market.

375 Park Avenue Spirits will add Glen Moray Scotch whisky to its import portfolio, effective June 1. The move will bring all four of Glen Moray’s collections—Elgin Classic, Elgin Heritage, Elgin Reserve, and Elgin Prestige—under 375 Park’s purview, joining Cutty Sark, which is owned by Glen Moray parent company La Martiniquaise-Bardinet.

Luxardo, part of the Hotaling & Co. portfolio, is extending its range with a London Dry Gin. A 43% abv blend of nine botanicals, the juniper-forward gin retails at $35 and will be rolling out nationwide this summer. Based in Torreglia, located in the Veneto region in northeastern Italy, Luxardo is known for its Maraschino liqueur, among other offerings.

Baltimore, Maryland-based Sagamore Spirit and Chico, California’s Sierra Nevada have teamed up to create Sagamore Spirit Brewer’s Select Rye Ale Barrel Finish. The new whiskey is a blend of 4- and 6-year-old rye whiskies finished in barrels used to mature Sierra Nevada Red Ale. The 45% abv whiskey is the second part in the companies’ collaboration, following Sierra Nevada’s barrel-aged red ale—made using Sagamore Spirit barrels—launched last year. The whiskey is rolling out now across the U.S. for a suggested price of $70 for a 750-ml.

San Francisco, California-based Hotaling & Co. has reintroduced Hirsch Bourbon, unveiling the first in what the company promises will be a series of new whiskies. The 46% abv Bourbon, named The Horizon, is blended from two whiskies distilled in Lawrenceburg, Indiana; 94% of the blend is a 5-year-old corn-heavy whiskey and the remainder is a high-rye Bourbon aged for 6 years. Hirsch The Horizon will be available this summer in California, Texas, Illinois, Massachusetts, Tennessee, New York, Kentucky, and Georgia for a suggested price of $40 a 750-ml.

Infinium Spirits-owned Templeton Rye has announced the 2020 release of the brand’s cask strength whiskey. This year’s rye comes in at 56.55% abv and is made from MGP’s 95% rye, 5% malted barley mash bill. Templeton Rye Barrel Strength Straight whiskey is now available across the U.S. in limited quantities at $60 a 750-ml.

Courtesy of Shanken News Daily