Edrington Americas, known for its Scotch whisky portfolio, has entered the vodka segment with the launch of Snow Leopard, a super-premium brand. Made and bottled in Poland, Snow Leopard is produced from spelt grain and distilled six times. Retailing at $34.99 a 750-ml. bottle, it’s currently available in top markets including New York, Miami, Dallas, San Francisco, Chicago, Seattle, Baltimore and Washington, D.C. Edrington acquired Snow Leopard in late 2012 and, in addition to the U.S., the brand is present in London and pockets of Europe. Its profits support efforts to save the endangered snow leopard in Mongolia and Tibet.
Bacardi is launching its super-premium Facundo Rum Collection into the California market. The lineup, which currently features four limited edition aged sipping rums, will be available at select on- and off-premise accounts throughout Los Angeles and San Francisco this fall. The move marks the collection’s first market expansion, following its November 2013 debut in New York and Miami. Ranging in price from $45-$250, Bacardi’s Facundo Rum Collection includes Neo, a blended white rum aged for up to eight years; Eximo, a blended rum aged for more than 10 years; Exquisito, which is made with 7- to 23-year-old rums and finished in Sherry casks; and Paraiso, which is aged for up to 23 years and finished in Cognac casks.
Beam Suntory’s Jim Beam Bourbon has added three new labels to its upscale Signature Craft range. Rolling out nationwide, Jim Beam Signature Craft Quarter Cask marks the collection’s third expression, as well as its second limited-edition offering. Quarter Cask, which is priced at $39.99 a 750-ml., is aged for a minimum of five years and finished with a variety of quarter cask Bourbons, then aged for at least another four years in smaller barrels. Concurrently, Jim Beam has launched its Signature Craft Harvest Bourbon Collection, a new series featuring six Bourbons made with different grains. Jim Beam has debuted Harvest Bourbon’s first two entries—Signature Craft Soft Red Wheat Bourbon and Signature Craft Brown Rice Bourbon, both of which retail for $49.99—with the series’ additional four expressions set to rollout throughout 2015.
San Francisco’s Anchor Distilling has released Anchor Old Tom Gin, its third small-batch gin entry. Made with juniper berries, star anise, licorice root and stevia, the new 45%-abv offering is bottled unfiltered, and billed as a sweeter style than a London dry gin. Anchor Old Tom Gin, which is priced at $29.95 a 750-ml., joins Junipero gin, a London dry gin, and Genevieve, a Genever-style gin, in Anchor Distilling’s existing portfolio. Additionally, Anchor Distilling handles Berry Bros. & Rudd’s No. 3 London dry gin in the U.S.
All information courtesy of Shanken News Daily