Tennessee’s Ole Smoky Distillery has launched a new line of canned cocktails, entering the market with four flavors. The 9% abv cocktails are available in Apple Pie Ginger, Blackberry Lemonade, Mountain ‘Rita, and Mountain Mule, and all are based on cocktails served at the distillery’s tasting room. Ole Smoky’s canned cocktails are now available throughout Tennessee in 4-packs of 12-ounce cans.
Booker’s Bourbon, part of the Beam Suntory portfolio, has released its latest small-batch offering. Booker’s Boston Batch is named after the production site in Boston, Kentucky—now known as Booker Noe Distillery—where master distiller Booker Noe got his start in the industry. Retailing at $90 a 750-ml., the 126.5 proof Bourbon was aged for six years and three months and is rolling out nationally in small quantities.
Fallon, Nevada-based Frey Ranch Distillery is releasing the inaugural edition of its Straight Rye Whiskey. The expression has a mash bill of 100% winter cereal rye and is bottled-in-bond, meaning that, among other specifics, it has aged a minimum of four years and was bottled at 50% abv. Two batches are being released, with the first comprising 3,000 750-ml. bottles and the second only 2,400. Available now in Nevada, Frey Ranch Straight Rye Whiskey retails at $60 a 750-ml.
Dallas, Texas’ Scout & Cellar has launched Mixable, a new wine-based spirit alternative aimed at consumers looking for a lower alcohol alternative to traditional liquors. Mixable is made from a blend of fermented grape wine—based on white- and rosé-friendly varietals—with distilled neutral grape wine and comes in at roughly 20% abv. At its launch, the company recommends substituting Mixable in a Moscow Mule or a Paloma.
Middleburg, Virginia-based Colony Cocktails has launched with three signature cocktails: The Biarritz, The Tangier, and The Charleston. Inspired by a French 75, the Biarritz features lemon flavors and botanical notes similar to those found in gin. The Tangier, meanwhile, has elements of rosemary, cardamom, and grapefruit in its mix. Lastly, The Charleston includes lemongrass flavors with lemon undertones. All three cocktails are canned at 10%-11.5% abv, and are made with all-natural ingredients. Colony Cocktails are currently sold in five markets within Virginia, retailing at $17 a 4-pack of 12-ounce cocktails.
Lebanon, Kentucky-based Limestone Branch Distillery has debuted the 2020 release of its Yellowstone Limited Edition Kentucky Straight Bourbon. The new whiskey is aged for seven years, then finished in French Armagnac barrels, and will retail at $100 a 750-ml when it hits shelves in September. Around 5,000 cases of the 101-proof Yellowstone Limited Edition Bourbon are being produced.
Impex Beverage has announced the U.S. launch of Milk & Honey Distillery’s spirits line, Israel’s first whisky distillery. The rollout includes three M&H labels—Classic Single Malt, Elements Sherry, and Levantine gin—and follows last year’s limited release of Milk & Honey Whisky In Bloom. All three spirits are bottled at 46% abv, with the Classic Single Malt matured in ex-Bourbon and ex-red wine casks, and Elements Sherry aging in ex-Bourbon, ex-Oloroso, and ex-PX Sherry casks.
Heaven Hill has announced a packaging refresh and ad campaign for Pama Pomegranate Liqueur. The new packaging modernizes the brand and replaces the old logo—a full pomegranate tree—with a closeup of pomegranates hanging from tree branches. The brand’s new campaign, Just Add Pama, will run in digital and social channels—plus point-of-sale material—and includes an updated brand website featuring cocktail ideas.
Courtesy of Shanken News Daily