GSN: Backbar Review – March 11-15, 2013

imagesUltra-premium Avión Tequila, part of the Pernod Ricard USA portfolio, is being extended with a new Avión Espresso liqueur. The new entry combines Avión Silver with Italian espresso, and will launch nationwide beginning this month, priced at $24.99 a 750-ml. bottle. Avión founder and chairman Ken Austin tells Shanken News Daily that the extension will be aimed at the on-premise, where its versatility and mixability will be touted.


imagesEdrington Group’s Highland Park single malt Scotch whisky has released the second offering in its “Valhalla Series,” a 15-year-old, limited edition whisky called Loki. Retailing at around $249 a 750-ml., Loki is at 48.7% abv and comes in the same viking ship-inspired wooden box as its Valhalla series predecessor, Thor, which sold out. Loki, named for the mischievous Norse god, was aged in both Sherry casks and “heavily peated” casks, Edrington says, and “has a smoky punch, while retaining a light color.” Edrington’s Highland Park, Macallan and Famous Grouse Scotches are handled in the U.S. by Rémy Cointreau USA.

imagesConstellation Brands is set to launch a restaging for its Svedka vodka brand that will start this spring and continue throughout the year. Initiatives will include upgrading the packaging across the brand’s core flavor line—Citron, Clementine, Raspberry, Vanilla and Cherry (all priced at $12.99 a 750-ml.)—as well as a reformulation of those flavors “to deliver smoother, richer, and brighter flavor profiles”.


imagesCampari America’s Skyy vodka has unveiled its latest flavored entry, Skyy Infusions Moscato Grape. Leveraging the popularity of the Moscato wine category, the vodka will be priced at $18.49 a 750-ml. and will be positioned for cocktail consumption. Campari will support the launch with a fully integrated marketing campaign featuring advertising, on- and off-premise promotions and social media. Moscato Grape joins an Infusions portfolio that includes Coconut, Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry, Passion Fruit and recently released Wild Strawberry.

imagesThe Bacardi-owned Dewar’s Scotch brand is entering the thriving flavored whisk(e)y category with its launch of Dewar’s Highlander Honey. Rolling out in April, the 80-proof, honey-infused offering will be priced at a slight premium to the brand’s core White Label variant. The new entry is part of Dewar’s overall efforts to engage younger LDA consumers, particularly brown spirits drinkers in the 25- to 29-year-old range.

All information courtesy of Shanken News Daily

GSN: Backbar Review – February 11-15, 2013

imagesConstellation has unveiled two new flavors to the Svedka vodka line—Orange Cream Pop and Strawberry Colada. Both will be available nationwide beginning April 15 in 50-ml., 375-ml., 750-ml., 1-liter and 1.75-liter sizes, priced at $12.99 a 750-ml. Orange Cream Pop and Strawberry Colada join a flavor portfolio that also includes Citron, Clementine, Grape, Raspberry, Vanilla, Cherry and the most recent release, Colada, whose success helped spawn the Strawberry Colada launch.


imagesMiami-based Hemingway Rum Co. has unveiled Papa’s Pilar, a new range of artisanal aged rums. Named for Ernest Hemingway’s private yacht, the brand features two Sherry cask-finished expressions—Papa’s Pilar Blonde and Papa’s Pilar Dark. The Blonde is an 84-proof three-year-old rum, while its Dark counterpart is 86 proof and billed as an Aged Solera 24 dark rum. Pilar Blonde and Dark are priced at $29.99 and $39.99 a 750-ml., respectively. Hemingway Rum will initially launch both expressions in Florida, with additional markets to follow.

imagesJack Teeling, whose family’s Irish whiskey heritage dates back to 1782, has released a name brand—Teeling Whiskey—under his recently formed Teeling Whiskey Company. Teeling Irish Whiskey is a small-batch bottling from hand-selected casks of grain and malt whiskey, which are further matured in former rum barrels. The new product, which retails for around €35 ($47), will initially be available in Ireland, the U.K., Benelux, France and travel retail. Teeling is in the process of laying down stock that it hopes will allow it to start shipping to the U.S. in the coming months.

imagesCraft whiskey distiller WhistlePig has decided to strengthen its core label’s liquid from 100-proof to 101-proof. The Vermont-based company made the announcement via social media earlier this week, promising that the higher-proof version of WhistlePig Straight Rye Whiskey will roll out by “no later than the third quarter.” Released in 2010, WhistlePig Straight Rye is a 100% rye whiskey aged for a minimum of ten years and typically priced at around $70-$80 a bottle. In addition to its flagship offering, WhistlePig’s portfolio includes WhistlePig TripleOne, a limited-edition release aged for 11 years and bottled at 111-proof.

imagesBacardi USA is introducing its latest Bacardi flavor extension, Pineapple Fusion, at the NBA All-Star game this weekend in Houston, Texas. The company will do a series of events for Pineapple Fusion during All-Star Game weekend, leveraging its role as the NBA’s exclusive spirits sponsor. Pineapple Fusion, a combination of pineapple rum and coconut rum, is Bacardi’s 14th flavor extension and its first new flavor since the launch of Wolf Berry and Black Razz last April. Its retail launch will begin in April, selling at a suggested retail price of $14.99 a 750-ml.

All information courtesy of Shanken News Daily