Sweetwater Brewing Company

Monaco Cocktails has added Tequila Sun Crush, the newest spirits-based RTD in the company’s portfolio. Like the other Monaco Cocktails, the newest addition is canned at 9% abv and is made with two shots of Tequila, orange liqueur, and orange flavoring. Tequila Sun Crush is now available across the U.S. in 12-ounce cans retail priced between $2.50 and $3. The new release joins Citrus Rush, Tequila Lime Crush, Blue Crush, Cranberry, and Mango Peach, among many other flavors, in the Monaco Cocktails portfolio.

California-based Twisted Roots hard cider is relaunching with new packaging. Formerly presented in capped 750-ml. bottles, the European-style cider, made with a blend of five apple varieties, will now be sold in four-packs of 16-ounce cans. Its new logo displays a red, cross-sectioned apple on the tall black cans. Each can is at 6% abv and has 100 calories. Located in Carmel Valley, Twisted Roots is best known for Old Vine Zinfandel and Petite Sirah wines.

Fort Collins, Colorado-based New Belgium Brewing is partnering with Ojai, California-based kombucha producer Flying Embers on a new release. The two beverage makers collaborated on Oh, Hi!, a limited-edition session sour beer made by blending Flying Embers’ Original Essence Kombucha with sour beer produced by New Belgium and then finished with pixie tangerines and sage. Both companies support wildfire relief efforts and will together donate $10,000 to the Embers foundation to benefit the California Fire Foundation and other organizations. Oh, Hi! is at 6.5% abv and will be available in select premium retailers in California and Colorado.

Vermont-based Stowe Cider is expanding its non-alcoholic options with Fresh Squeeze. It’s an off-shoot of Fresh Press, Stowe’s apple cider and sparkling water RTD. Rather than apple cider, Fresh Squeeze is made with lemonade and sparkling water and is also at 0% abv. Available now in Stowe’s taproom and from its website, Fresh Squeeze will be available in Vermont retailers in the coming weeks, priced at $9 a 4-pack of 12-ounce cans.

Pacific City, Oregon-based Pelican Brewing is releasing Head Out Hefeweizen to celebrate a summer spent outdoors exploring nature. The 4.8% abv wheat ale is made with white wheat malt and contains aromas of melon and flowers. As part of the beer’s outdoorsy message, Pelican is sponsoring a number of events for Trailkeepers of Oregon this summer to support the maintenance of coastal trails, including two of the organization’s new Volunteer Vacations in August. Head Out Hefe is available now in 6-packs of 12-ounce bottles and select Pelican variety 12-packs.

Atlanta, Georgia’s Sweetwater Brewing Company has launched 420 Imperial IPA, the first line extension for the brewery’s flagship label. The 9.1% abv ale is brewed with nine varieties of hops during the wet and dry hopping phases of production, and is available in 6- and 12-packs of 12-ounce cans and 19.2-ounce cans as well as on draft across Sweetwater’s distribution footprint. The brewery has also launched a new limited-edition beer: 710 Hazy Double IPA. The 7.5% abv ale is part of the Dank Tank series of brews.

Information courtesy of Shanken News Daily

Atlanta, Georgia’s Sweetwater Brewing Company has launched Oasis hard seltzer, one of the latest entries in the explosive category. Oasis debuts with four flavors—Raspberry-Lemon, Strawberry-Kiwi, Mango-Passionfruit, and Black Cherry-Lime—and all are at 5% abv with 100 calories per 12-ounce can and made with cane sugar and organic super fruits. Oasis will be available throughout Sweetwater’s distribution footprint in 12-can variety packs.

New York-based Tri-Vin Imports is introducing Tussock Jumper Sake. Tussock Jumper co-owner and president of Tri-Vin Imports Marc Oliveira sourced and developed the release from a producer in Kyoto, Japan. It is a Futsu-shu sake made from Koshihikari rice and bottled at 14% abv. It retails for a suggested $15 a bottle.

New York, New York’s XED Beverages has launched Sesh: Cocktail Meets Seltzer, the debut offering from the company. The new RTD comes in at 6% abv with zero grams of sugar and 120 calories per 12-ounce serving. The launch lineup consists of four flavors—Gin & Tonic, Moscow Mule, Paloma, and Mojito—and will be available beginning in February through goPuff; select retailers like Binny’s, Total Wine, and Kroger; and DTC.

Angry Orchard, part of the Boston Beer portfolio, has debuted new Peach Mango and Strawberry flavors. Rolling out nationwide in colorfully designed 12-ounce cans, both new entries are at 5% abv. In addition to the new launches, Angry Orchard will also unveil new packaging graphics to the brand’s national cider portfolio beginning this month.