The Dubliner Irish Whiskey

Distilled in the heart of the Liberties District of Dublin, Dubliner Whiskey isn’t changing what’s inside the bottle. Rather, the brand has debuted a new logo and bottle design that forgoes traditional packaging in favor of an updated contemporary look and feel.

Created by an all-Irish team, Dubliner Whiskey’s new branding and marketing speaks to the new Dublin – a city undergoing a revival spearheaded by Millennials and younger creatives – the next generation of whiskey connoisseurs.

“As Irish Whiskey continues its growth as the powerhouse category in the US, we wanted to stand out from the crowd with a new eye-catching look” says Martin Peters – QBNA Brand Director. He adds, “the new Dubliner packaging represents not only an attitude and style that reflects our liquid but also connects with what today’s contemporary Dublin is all about, allowing us to reach not only the traditional Whiskey consumer, but other younger imbibers as well —unlocking a whole new consumer base.”

GSN’s Remarks: The Bourbon Cask is simple, with a light maltiness and more caramel than cask. A mixing whiskey that can also work as a simple shot. The subtleties of an Irish are barely there. The Whiskey Liqueur is much more interesting, even though it is a 60 proof spirit. It’s sweeter, more engaging and works quite well as a straight sipper. Again, it’s fairly simple, but the addition of a sweet edge brings it closer to a pre-made cocktail. GSN Ratings: Bourbon Cask B, Whiskey Liqueur B+

For more information go to: The DLD

Boston-based Latitude Beverage has launched Tequila Zarpado, the first agave spirit in the company’s portfolio. The release was distilled at Cavas de Don Max from 100% blue agave and will initially be available as a Blanco expression. The 40% abv Tequila will retail for around $25 a 750-ml. and will be available in Colorado, Connecticut, Delaware, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, and Rhode Island.

Agave Loco has announced the national release for RumChata Limón. The 14% abv liqueur is a blend of Caribbean rum and cream with added vanilla and lemon flavoring. In addition to making Limón available across the U.S., the company has added new sizes—a 375-ml. bottle ($16) and a 3-pack of 100-ml. bottles ($12)—to the roster. RumChata Limón is also available in 750-ml. bottles for around $22 at retail.

Jackson, Mississippi’s Cathead Distillery has launched Bitter Orange vodka, the first flavored innovation for the company’s Cathead vodka in eight years. The 35% abv spirit is made with Bitter Orange and Satsuma extract and bottled without any added sugar. It joins the unflavored original vodka and two flavors—honeysuckle and pecan—in Cathead’s vodka portfolio. Cathead Bitter Orange vodka is now available in select retailers across the U.S. at around $20 a 750-ml. and $27 a liter.

Bombay Sapphire gin has launched a line of canned cocktails. The new ready-to-drink offerings—Bombay Sapphire Gin & Tonic and Bombay Sapphire Gin & Tonic Light—mark the Bacardi brand’s entry into the canned cocktail space. The cocktails are packaged in 4-packs of 250-ml. cans, retail priced at $13. Bombay Sapphire canned cocktails are currently rolling out nationwide.

The Dubliner Irish Whiskey is launching The Dubliner Beer Cask Irish Whiskey. The release was created in partnership with Massachusetts craft brewer Wachusett Brewing Company. First, the distiller shipped casks used for its Bourbon Cask Aged Irish Whiskey to Wachusett to use to create a barrel aged version of its Quinn’s Amber Ale. Then the brewer shipped back the now-beer soaked casks to Dubliner for its release. Dubliner Beer Cask is now available in Massachusetts and surrounding New England markets like Rhode Island and Connecticut.

Louisville, Kentucky’s Barrell Craft Spirits has launched Seagrass, a new blend of American and Canadian rye whiskies. The release comes in at 59.2% abv and is blended from whiskies finished in Martinique Rhum Agricole casks, apricot brandy casks, and Madeira barrels. The American component of Seagrass is sourced from Indiana and no age statements were disclosed. Seagrass is now available in 45 markets across the U.S. for a suggested price of $90 a 750-ml.

County Down, Ireland’s Two Stacks Irish whiskey has launched Dram in a Can, a new 43% whiskey packaged in 100-ml. cans. The whiskey is blended from Irish grain whiskey, single pot still whiskey, and peated malt whiskey. Four-packs of 100-ml. cans are now available across the U.S. for around $19. Looking ahead, the company plans to release the canned whiskey in 750-ml. bottles alongside Two Stacks Blender’s Cut, a 65% abv brand offshoot. Two Stacks Dram in a Can is imported by High Road Spirits.

Versailles, Kentucky-based Woodford Reserve is releasing its annual high-proof expression for 2021. Woodford Reserve Batch Proof, part of Woodford’s Master’s Collection, was bottled this year at 128.3 proof (approximately 64% abv). It comes in a new bottle, which features a long neck and rounded shoulders. This limited-edition release is available in select U.S. markets for a suggested price of $130 a 750-ml. and can be purchased at the Brown-Forman-owned Woodford Reserve Distillery.

Diageo has launched Cîroc Summer Citrus, the latest flavored offshoot for the grape-distilled vodka brand. The 35% abv spirit is infused with orange and other citrus flavors, and comes packaged in a multicolor bottle meant to evoke summer. Cîroc Summer Citrus is now available for a limited time across the U.S. for a suggested price of $34 a 750-ml. Last year, Cîroc slipped an estimated 2.2% to 1.35 million cases in the U.S., according to Impact Databank.