GSN Brews News: January 11th 2022 Edition

Topo Chico Hard Seltzer is debuting a Ranch Water line extension. Inspired by the Texas cocktail, the lime-based addition to the Topo Chico lineup comes in dedicated 12-packs of 12-ounce slim cans. Available now in 12 states across the South and West including Texas, Arizona, California, and Georgia, it’s at 4.7% abv. The launch coincides with the nationwide expansion of the Topo Chico variety pack, which includes Topo Chico’s four other flavor options. The expansion is being supported with a robust marketing push on television and online that triples the investment behind the brand’s regional launch last year. Topo Chico hard seltzer is produced, distributed, and marketed by Molson Coors as part of an agreement with brand owner Coca-Cola.

NFL Hall of Famer Troy Aikman is launching a new beer brand aimed at health-conscious consumers. Simply called Eight after Aikman’s number as quarterback of the Dallas Cowboys, it’s brewed with Hallertau Taurus hops and no sugar to finish at 90 calories a can. The venture is co-founded by Doug Campbell, formerly president of Brewery Ommegang, and the beer was developed in part by brewmaster Phil Leinhart, previously of Anheuser-Busch, Harpoon Brewery, and Ommegang. Eight launches on draft in Texas next month with cans hitting retail shelves across the state in 6-packs, 12-packs, and 19-ounce singles in March.

Boston Beer Company’s Truly Hard Seltzer has launched a new variety 12-pack, featuring four Margarita-inspired flavors. The new flavors—Classic Lime, Strawberry Hibiscus, Watermelon Cucumber, and Mango Chili—are all made with lime juice concentrate, agave nectar, and sea salt, and come in at 5.3% abv and 110 calories per 12-ounce can. Truly’s Margarita Style Mix Pack is rolling out now across the U.S.

Pop star Katy Perry has partnered with non-alcoholic spirits producer Amass to create De Soi, a new line of 0% abv sparkling aperitifs. The new line is vegan, gluten-free, non-GMO, and is priced at $25 for a 750-ml. bottle or four 8-ounce cans. All three expressions—Golden Hour, Champignon Dreams, and Purple Lune—are made with blends of botanicals and without artificial colors or flavors.

Middlebury, Vermont-based Vermont Cider Company is getting into the canned cocktail game with a new RTD lineup called Day Chaser. The new label is launching with an initial two vodka sodas: Vodka Lime and Vodka Cranberry. More options are in the pipeline, with Vodka Buda Berry and Vodka Cucumber slated to arrive ahead of spring along with various Tequila and sparkling water mixes including Tequila Lime, Tequila Grapefruit, Tequila Pineapple, and Tequila Spicy Mango. The full Day Chaser lineup is certified gluten free with 100 calories, 2g of carbs and 1g of sugar per can. The initial two expressions are at 4.7% abv and are available now across New England as well as in Iowa, Colorado, and Arizona in 4-packs of 12-ounce slim cans for $10. The company is eyeing quick expansion into Florida, California, Virginia, and elsewhere with national availability to follow.

Information courtesy of Shanken News Daily

GSN Brews News: March 23rd 2021 Edition

White Claw has unveiled a new hard seltzer iced tea. Made with brewed tea, the newcomer is gluten-free, has 100 calories and is at 5% abv, in line with the rest of the White Claw portfolio. It’s rolling out nationally in a variety 12-pack featuring four flavors: lemon, raspberry, mango, and peach. 

Stratford, Connecticut-based Two Roads Brewing Co. is launching Daybreaker Vodka Cocktails, a new line of RTDs. Available now, the brand debuts with three flavors: Meyer Lemonade, Blood Orange, and Cranberry Lime, all at 7% abv and made with 100% real fruit juice. Daybreaker Cocktails can be purchased in 4-packs of 12-ounce cans throughout Two Roads’ 15-plus state distribution area.

Molson Coors will officially launch Topo Chico hard seltzer on March 29. Topo Chico hard seltzer, a spinoff of the popular Topo Chico mineral water brand, will include Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango flavors, and will retail in 12-can variety packs, as well as in single 24-ounce and 16-ounce cans. It will initially debut in Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon, Texas, and six metro areas including Boston, Chicago, New York City, Northern New Jersey, Seattle/Vancouver, Washington, and Washington D.C.

Radeberger Gruppe USA is extending its Schöfferhofer radler label with a new Passion Fruit expression. A blend of 50% unfiltered German Hefeweizen and 50% passion fruit juice, the new entry dovetails with the trend toward lower-alcohol offerings with an abv of 2.5%. The seasonal line extension is rolling out nationally from April through the summer, joining the flagship Schöfferhofer Grapefruit radler, as well as Schöfferhofer Pomegranate, in the brand’s lineup.

Courtesy of Shanken News Daily