GSN Brews News: June 15th 2021 Edition

San Diego, California-based Cutwater Spirits, part of the Anheuser-Busch portfolio, is launching a new canned cocktail in partnership with PGA golfer Harold Varner III. The new RTD is Cutwater Transfusion, made with Cutwater Vodka, ginger beer, and grape juice. Long associated with the 19th hole, Cutwater’s twist on the Transfusion is at 7% abv and will be available nationwide by the end of the month. 

Heineken USA has expanded the Dos Equis portfolio with Ranch Water hard seltzer, a new drink inspired by its namesake cocktail, popular in West Texas. The 4.5% abv RTD is lime-flavored and comes in at 90 calories per 12-ounce serving. It’s available in 6-packs of 12-ounce cans and individual 24-ounce cans in Texas and will expand to Arizona, Minnesota, Colorado, California, Nevada, Louisiana, Oklahoma, New York, New Jersey, and Massachusetts in September.

Hershey, Pennsylvania-based Tröegs Independent Brewing has released this year’s edition of Nimble Giant, the brewery’s limited release double IPA. The 9% abv ale is brewed with Mosaic, Simcoe and Azacca hops, and the brewery says that it’s a tropical and citrusy beer balanced with Pilsner and Vienna malt. Nimble Giant is now available in 4-packs of 16-ounce cans across Tröegs’ distribution footprint.

Queens, New York’s SingleCut Beersmiths has launched Notes, a new limited-edition IPA that pays tribute to the brewers’ love of music. The 7% abv ale is brewed with hops from the Pacific Northwest and New Zealand, and comes in cans featuring basic guitar chords. In addition, the brewery has launched an augmented reality experience that will allow fans to virtually “play” their cans. Four packs—featuring G, D, C, and E minor chords—are now available in select retailers across New York and New Jersey for around $18. Special edition canisters of Notes are also available at SingleCut’s taprooms for $24.

Courtesy of Shanken News Daily

GSN Brews News: August 11th 2020 Edition

Hershey, Pennsylvania-based Tröegs Independent Brewing is releasing Lucky Holler Hazy IPA as part of its Hop Cycle series of seasonally rotating IPAs. A trip to the Yakima Valley in Washington State, a major hop producing area, inspired the selection of Citra, Simcoe, and Galaxy hops to pair with the beer’s hazy profile. At 6.8% abv, it is available now through the fall on draft and in 12-ounce cans and bottles throughout Tröegs’ distribution area.

Portland, Maine’s Allagash Brewing Company has launched Two Lights into wider distribution. The 6.7% abv lager was initially brewed as part of the company’s pilot system, which takes employee ideas and recipes from development to production. The beer is brewed with Sauvignon Blanc must and is fermented with both lager and Champagne yeast. The brew will initially be available in Maine, New Hampshire, Vermont, Rhode Island, Massachusetts, Connecticut, New York, New Jersey, Pennsylvania, Maryland, Delaware, and California before rolling out in the rest of Allagash’s distribution footprint throughout August.

A new hard seltzer label, Tolago, is launching in California this month, distributed by Young’s Market. The gluten-free, 5% abv range includes Ginger Pear, Guava Mango, Cherry Rose, and Agave Lime flavors, retailing at $13 a six-pack of cans. CEO Nicholas Greeninger formerly directed branding and marketing at Saint Archer Brewing. The brand will also be available via Amazon, Drizly, Postmates, Uber Eats, and Cloud Kitchens. Marketing initiatives include in-store programming, point of sale materials, digital and out-of-home advertising, and an annual commitment to 1% for the Planet.

Chico, California-based Sierra Nevada Brewing Co. has announced the release of Dankful IPA. The 7.4% abv, West Coast-style IPA will begin rolling out nationwide in mid-September. Accompanying the launch of Dankful is Sierra Nevada’s pledge to donate at least $1 million to various charities over the next year, which will be supported in part by sales of the new beer. The brewery is kicking off this effort with a $250,000 donation to World Central Kitchen for Covid-19 relief.

Courtesy of Shanken News Daily

GSN Brews News: March 3rd 2020 Edition

Grand Rapids, Michigan’s Founders Brewing Co. has announced that KBS, the brewery’s barrel-aged imperial stout, will now be available year-round. The 12% abv stout is brewed with coffee and chocolate and is blended from beers aged between nine and 15 months, according to brewmaster Jeremy Kosmicki. KBS will be available in 4-packs of 12-ounce bottles and on draft throughout the U.S.—except for in Utah (on draft) and Mississippi (not at all)—beginning in March.

Hershey, Pennsylvania-based Tröegs Independent Brewing is releasing Haze Charmer Hazy Pale Ale, its first new year-round offering in four years. The brewery developed the hazy base through a combination of various malts, which they say helps retain hop oil in service of delivering bigger flavor without needing to load up the abv. Indeed, Haze Charmer is only 5.5% despite being brewed with Citra, Lotus, and El Dorado hops like many IPAs that often skew higher. Retailing for $11 a 6-pack, it’s now available in Pennsylvania and will expand distribution along the eastern seaboard by mid-March.

Pottsville, Pennsylvania’s D.G. Yuengling & Sons has announced the March launch of Flight by Yuengling, the brewery’s newest light beer. The 4.2% abv beer has 95 calories and 2.6 grams of carbs per 12-ounce serving. The company describes Flight as crisp and easy to drink. Initially, Flight will be available 12-ounce bottles across Yuengling’s 22-state footprint with a draft release coming in the second half of the year.

Boston, Massachusetts’ Harpoon Brewery has launched DragonWeisse, a new light take on a Berliner Weisse beer. The 4.6% abv beer is made from a wheat base with added dragon fruit, hibiscus, maca root, sea salt, and flaxseed. DragonWeisse is now available across the company’s distribution footprint on draft, and in 4-packs of 12-ounce cans and 6-packs of 12-ounce bottles for $9 and $10, respectively. Along with UFO, Harpoon is part of the Massachusetts Bay Brewing Company.

Golden Road Brewing founder Meg Gill and Anheuser-Busch InBev are launching a new organic hard seltzer label called Maha. Launching this month in 11 Western states, Maha is at 4.2% abv and 110 calories a 12-ounce can. It will debut with Raspberry, Tangerine Yuzu, and Black Cherry flavors, sold in variety 12-packs. The brand is made with organic fruit juice, cascara, cane sugar, and sea salt and includes a proprietary blend of vitamins and minerals including potassium, calcium, and magnesium. The Maha brand plans to expand with other food and beverage product lines later in the year.

Courtesy of Shanken News Daily