Topo Chico Hard Seltzer is debuting a Ranch Water line extension. Inspired by the Texas cocktail, the lime-based addition to the Topo Chico lineup comes in dedicated 12-packs of 12-ounce slim cans. Available now in 12 states across the South and West including Texas, Arizona, California, and Georgia, it’s at 4.7% abv. The launch coincides with the nationwide expansion of the Topo Chico variety pack, which includes Topo Chico’s four other flavor options. The expansion is being supported with a robust marketing push on television and online that triples the investment behind the brand’s regional launch last year. Topo Chico hard seltzer is produced, distributed, and marketed by Molson Coors as part of an agreement with brand owner Coca-Cola.
NFL Hall of Famer Troy Aikman is launching a new beer brand aimed at health-conscious consumers. Simply called Eight after Aikman’s number as quarterback of the Dallas Cowboys, it’s brewed with Hallertau Taurus hops and no sugar to finish at 90 calories a can. The venture is co-founded by Doug Campbell, formerly president of Brewery Ommegang, and the beer was developed in part by brewmaster Phil Leinhart, previously of Anheuser-Busch, Harpoon Brewery, and Ommegang. Eight launches on draft in Texas next month with cans hitting retail shelves across the state in 6-packs, 12-packs, and 19-ounce singles in March.
Boston Beer Company’s Truly Hard Seltzer has launched a new variety 12-pack, featuring four Margarita-inspired flavors. The new flavors—Classic Lime, Strawberry Hibiscus, Watermelon Cucumber, and Mango Chili—are all made with lime juice concentrate, agave nectar, and sea salt, and come in at 5.3% abv and 110 calories per 12-ounce can. Truly’s Margarita Style Mix Pack is rolling out now across the U.S.
Pop star Katy Perry has partnered with non-alcoholic spirits producer Amass to create De Soi, a new line of 0% abv sparkling aperitifs. The new line is vegan, gluten-free, non-GMO, and is priced at $25 for a 750-ml. bottle or four 8-ounce cans. All three expressions—Golden Hour, Champignon Dreams, and Purple Lune—are made with blends of botanicals and without artificial colors or flavors.
Middlebury, Vermont-based Vermont Cider Company is getting into the canned cocktail game with a new RTD lineup called Day Chaser. The new label is launching with an initial two vodka sodas: Vodka Lime and Vodka Cranberry. More options are in the pipeline, with Vodka Buda Berry and Vodka Cucumber slated to arrive ahead of spring along with various Tequila and sparkling water mixes including Tequila Lime, Tequila Grapefruit, Tequila Pineapple, and Tequila Spicy Mango. The full Day Chaser lineup is certified gluten free with 100 calories, 2g of carbs and 1g of sugar per can. The initial two expressions are at 4.7% abv and are available now across New England as well as in Iowa, Colorado, and Arizona in 4-packs of 12-ounce slim cans for $10. The company is eyeing quick expansion into Florida, California, Virginia, and elsewhere with national availability to follow.
Information courtesy of Shanken News Daily