White Claw has unveiled a new hard seltzer iced tea. Made with brewed tea, the newcomer is gluten-free, has 100 calories and is at 5% abv, in line with the rest of the White Claw portfolio. It’s rolling out nationally in a variety 12-pack featuring four flavors: lemon, raspberry, mango, and peach.
Stratford, Connecticut-based Two Roads Brewing Co. is launching Daybreaker Vodka Cocktails, a new line of RTDs. Available now, the brand debuts with three flavors: Meyer Lemonade, Blood Orange, and Cranberry Lime, all at 7% abv and made with 100% real fruit juice. Daybreaker Cocktails can be purchased in 4-packs of 12-ounce cans throughout Two Roads’ 15-plus state distribution area.
Molson Coors will officially launch Topo Chico hard seltzer on March 29. Topo Chico hard seltzer, a spinoff of the popular Topo Chico mineral water brand, will include Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango flavors, and will retail in 12-can variety packs, as well as in single 24-ounce and 16-ounce cans. It will initially debut in Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon, Texas, and six metro areas including Boston, Chicago, New York City, Northern New Jersey, Seattle/Vancouver, Washington, and Washington D.C.
Radeberger Gruppe USA is extending its Schöfferhofer radler label with a new Passion Fruit expression. A blend of 50% unfiltered German Hefeweizen and 50% passion fruit juice, the new entry dovetails with the trend toward lower-alcohol offerings with an abv of 2.5%. The seasonal line extension is rolling out nationally from April through the summer, joining the flagship Schöfferhofer Grapefruit radler, as well as Schöfferhofer Pomegranate, in the brand’s lineup.
Courtesy of Shanken News Daily