Reserva de la Familia, Jose Cuervo’s collection of artisanal small-batch tequilas recently announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective. The piece of custom art, titled “Structuring a Landscape”, features a geometric abstraction of the landscape of Tequila, Mexico and will adorn the 2023 limited-release collector’s box of Reserva de la Familia Extra Añejo.
Since 1995, Jose Cuervo has worked with internationally recognized artists with roots in Mexico to design the box artwork for Reserva de la Familia Extra Añejo. Each box is an authentic collector’s item, with a limited quantity produced annually before a new artist is chosen. Previous artists include Gonzalo Lebrija, Pedro Friedeberg, Carlos Aguirre, Ricardo Pinto and many others. Each artist is selected by a team of art curators including 11th generation Cuervo family member and CEO of Jose Cuervo, Juan Domingo Beckmann, Executive Director of El Museo del Barrio in New York City, Patrick Charpenel and founder of Zona Maco, Mexico’s number one art fair, Zélika García.
The Tercerunquinto Collective were selected as this year’s artist collaborators due to their meticulous art process that involves heavy field research. To create this year’s box, the Collective first visited Tequila, Mexico – the birthplace of the iconic spirit and home to Jose Cuervo – to understand the most recognizable parts of the agave landscape. The artists then abstracted the landscape using geometric patterns, creating a loose interpretation of the colors and shapes that make up the agave fields. The design invokes the brightness of volcanic obsidian and roughness of rock from Tequila’s volcano and the gentle texture the agave plant skin in three distinct layers.
The artisanal qualities are also present in the tequila’s unique bottle and packaging, all done by hand. The tequila is bottled in hand-blown glass, with each label individually adhered to the bottle before being dipped in wax and embellished with the Cuervo family crest. Every bottle is then hand-signed, numbered and dated – further demonstrating that every bottle produced as part of this limited release is one of a kind.
The 2023 artist-designed box is now available for purchase at specialty retailers throughout the United States or online at Reserve Bar at an SRP of $185.
GSN’s Remarks: A rich caramel and toffee forward nose. Dark, somewhat smokey flavor entry, with a sweet dessert-like flavor reminiscent of caramel flan. A medium body with a gentle warmth and a peppery effect on the back of the palate. A long finish ending on a lingering spice note. It tastes of history and continuity. The artist’s box is special as well, crafted of wood and painted by a reknowned artist. Along with the bottle inside, there is also a booklet signed by the artist detailing the inspiration and process behind the artwork. The whole package makes for a beautiful statement on your bar. Highly recommended. GSN Rating: A+
For more information go to: Cuervo