GSN Brews News: May 26th 2020 Edition

Inglewood, California’s Three Weavers Brewing Company has announced Even Sassier, a new rye IPA. The 7.2% abv ale is this season’s reinvention of Three Weavers’ Return of Sassy Rye IPA, this time as a hazy IPA brewed to bring out citrus and fruit notes without sacrificing the flavors from the rye in the mashbill. Even Sassier is now available for pickup from the brewery and in retailers throughout California in 4-packs of 16-ounce cans.

Anheuser-Busch InBev has announced Stella Artois Solstice Lager, a new summer seasonal from the Belgian brand. The 4.5% abv lager has 105 calories per serving and is brewed with citrus essences for a crisp, summer-friendly beer. Initially launching in Phoenix next week, Stella Artois Solstice Lager will roll out nationally beginning June 8 in 6- and 12-packs of 12-ounce bottles through Labor Day.

San Francisco, California’s 21st Amendment Brewery has launched its latest seasonal release, Tropical Sparkale. The 4.2% abv ale is made with pineapple, coconut, and apple, and is brewed to reduce gluten in the final product. Tropical Sparkale is now available in 6-packs of 12-ounce cans throughout 21st Amendment’s 30-state distribution footprint.

Courtesy of Shanken News Daily

GSN Alert: Mugs by Day, Pint Glasses by Night

Morning runs to the coffee shop and happy hour cocktails at the bar have been halted for more than two months now. We wanted to know how this impacts in-home brewing and mixology. Influence Central surveyed 630 consumers in May as part of an effort to understand the consumer mindset during COVID-19.

CHEERS TO THE QUARANTINI 

Alcohol has always been a part of restaurant profitability and social culture in the U.S. With varied rules around alcohol sales and delivery state-to-state, alcohol brands have found themselves in an interesting spot. Some creative brands like Grey Goose, have hired out-of-work bartenders to become online mixologists for home-drinking cocktail makers.

  • Only 26% of consumers share that they’re consuming even more alcoholic beverages at home now than they were before. But drinks abound even if at typical consumption levels.
  • Among all consumers when it comes to drinking choices, wine tops the list of drink choices, with cocktails and beer rounding up the top three:
    • 43% turn to red wine
    • 38% prefer white wine
    • 37% are mixing up cocktails, while 18% prefer hard alcohol straight up or on the rocks.
    • 31% drink beer
    • 14% love hard seltzer
    • 13% like hard cider
  • 94% have not utilized any of the home delivery services for alcoholic beverages yet and are still going in-store for their alcohol purchases.
  • Of those who are utilizing home delivery services for alcoholic beverages, 65% have only just recently started turning to these services. 

Marketers of alcohol brands and services should be pouring themselves into these findings and capitalizing on a market that hasn’t quite taken off. The momentum of Online Grocery Pick-up can be an example to both national alcohol brands, as well as local businesses, including the rapidly growing craft beer industry.

A HIGHLY CAFFEINATED HOME-BREWED NATION

Home brewed coffee abounds during COVID-19. The number of movies, TV shows and memes that portray the morning hustle and hurry-up mentality of American culture is staggering. So, it’s not surprising that the line at your Starbucks’ or McDonald’s Drive-thru was long or that office coffee stations were as common as copy machines. But what happens when consumers’ to-do lists are still expansive, with increased reliance on caffeine increased to battle long unremitting, but you’re home most mornings? Well, it turns out that it’s coffee that happens:

  • 89% of consumers have at least one person in their household who now drinks coffee at home.
  • 56% brew more pots and cups of coffee at home than before social distancing, generally brewing 2 or more times each day.
  • When asked what they are using to brew coffee, 66% purchase ground coffee, 49% use K-Cups and 20% grind coffee beans.
  • Among the different types of coffee brands being purchased for home:
    • 50% opt for well-known chain coffee shop brands (such as Starbucks, Dunkin Donuts and Caribou).
    • 46% preferring well-known grocery store brands (such as Folgers or Maxwell House).
    • 29% choose other specialty coffee brands.
    • 24% opt for generic supermarket house brand.
  • 42% had typically brewed coffee at the office prior to the shift to stay-at-home.
  • 71% purchase creamers or other additives specifically for coffee.

People clearly still want their daily pick-me-ups of caffeine during the pandemic, creating a swath of opportunities for coffee brands and coffee appliances alike. Plus, it’s opened the door to new coffee drinks, such as the hugely popular and trending “Dalgona” whipped coffee made with instant coffee whipped with sugar and water, then poured over milk. Clearly, home baristas have arrived!

Stacy DeBroff is a Social and digital media strategist, best-selling author, attorney, and founder and CEO of Influence Central, which delivers cutting-edge social media and digital campaigns focused on influencer marketing.

 

GSN Brews News: May 19th 2020 Edition

San Diego, California-based JuneShine is launching a spinoff to its line of hard kombuchas. Called JuneShine100, the new drinks offer the benefit of containing only 100 calories and 1 gram of sugar per 12-ounce can. While JuneShine’s original lineup is at 6% abv, JuneShine100’s two launch flavors, Pineapple Orange and Hibiscus Lime, both are at 4.2% abv. The new offerings retail for a suggested $15 a 6-pack and are available in select retailers nationwide, with next-day delivery available now in California, Nevada, and New York, with Oregon and Virginia to be added in the near future.

Pabst has relaunched Pearl xXx, a San Antonio, Texas-based heritage beer brand tracing its history back to the late 19th century. The 3.8% abv lager is brewed with Pilsen malt, caramel malt, and wheat, with its package design inspired by the beer’s original packaging. Pearl xXx is rolling out now in Texas, with wider distribution to follow in June.

San Diego, California’s Coronado Brewing has brought back Peach Cruiser for the summer season. The 6.8% abv IPA is brewed with Mosaic, Citra, and Azacca hops, with fresh peach, apricot, and lactose added. The beer is the second release in Coronado’s Knoxville series of limited releases, which first launched in 2018. Peach Cruiser is now available at Coronado’s tasting room, brewpub, and restaurant, and will enter wider distribution by the end of the month. The brew will be available in 4-packs of 16-ounce cans.

Portland, Oregon-based Cascade Brewing is launching Citrus Noyaux 2019. The new release is a sour blond ale aged in oak barrels for up to two years with fresh orange, grapefruit, and lemon peels, as well as apricot noyaux (kernels extracted by hand from the fruit pits). It’s available on draft in Cascade’s two tasting rooms and in 500-ml. bottles throughout its distribution network. Due to Covid-19, the brewery now offers home delivery and curbside pickup ordering options that can be placed through the company’s website, where Citrus Noyaux 2019 is priced at $12 a 500-ml.

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Asheville, North Carolina-based Hi-Wire Brewing has a new release called “Donate To Service Industry Workers By Drinking This Beer.” It’s a hoppy session IPA at 5% abv. A portion of the proceeds from every 6-pack sold will be donated to the USBG National Charity Foundation and the North Carolina Restaurant Workers Relief Fund. It’s currently available on Hi-Wire’s website for $11 a 6-pack and in select retailers in North Carolina, Tennessee, Kentucky, and Ohio. Additionally, Hi-Wire recently released Citrus Wit (4.8% abv), Citra Gose (4.2% abv), and Pink Lemonade Sour Session Ale (4.2% abv), all now available at Hi-Wire taprooms and throughout its distribution area.

Courtesy of Shanken News Daily

GSN Brews News: May 12th 2020 Edition

Grand Rapids, Michigan-based craft player Founders Brewing Co. has announced Marvelroast, the company’s latest taproom brew turned limited national release. The 10% abv Imperial Golden ale is brewed with coffee, vanilla, cocoa, and milk sugar. The ale was particularly popular at the company’s Detroit taproom before going into wider production. Marvelroast will be available nationally beginning in July in 4-packs of 12-ounce bottles for around $10.

Fort Collins, Colorado-based New Belgium Brewing has debuted its latest IPA in the Voodoo Ranger series, 1985 Hazy IPA. The 6.7% ale is brewed with Citra, Simcoe, and Cascade hops with mango added to amp up the fruit flavors. The beer is latest in Voodoo Ranger’s rotating series of ales, which, according to the company, have grown into its fifth-largest label overall. Voodoo Ranger 1985 Hazy IPA is rolling out now across the U.S. in 6-packs of 12-ounce cans and on draft. New Belgium is the fourth-largest craft brewer in the U.S., according to the Brewers Association.

Kansas City, Missouri’s Boulevard Brewing Company has entered the hard seltzer category with Quirk Spiked and Sparkling. The 4.2% abv seltzers come in at 90 calories and will be available in three flavors: Strawberry, Lemon, & Basil; Blackberry Sage; and Pear Yuzu. The line will be available in select markets throughout the Midwest beginning in June. Boulevard is part of Duvel Moortgat, the fifth-largest craft brewer in the U.S., according to the Brewers Association.

Anheuser-Busch InBev is introducing Social Club Seltzer, a new brand of hard seltzers in classic cocktail flavors. Social Club is being distributed nationally in variety 12-packs and single-flavor 6-packs, with variants including an Old Fashioned, Sidecar, and Gimlet, all at 7% abv and with 150 calories a 12-ounce can. According to the company, “The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits.” AB-InBev also markets hard seltzers under the Bon & Viv, Bud Light, and Natural Light brands.

Courtesy of Shanken News Daily

GSN Review: Schlafly Summer Lager & Tropical Saison

Schlafly Beer recently announced the release of Tropical Saison (7.5% ABV), a new summer offering in the independent craft brewery’s portfolio, as well as the return to cans for a seasonal favorite, Summer Lager (4.5% ABV). Tropical Saison is available in 6-packs of 12-ounce cans, while Summer Lager returns for the first time in 12-packs of 16-ounce cans.

Both Tropical Saison and Summer Lager are available across Schlafly’s distribution as well as the Schlafly brewpubs. Schlafly Beer also offers online ordering for curbside pick-up at all three of their brewpubs in the St. Louis region: Schlafly Tap Room in downtown St. Louis, Schlafly Bottleworks in Maplewood and Schlafly Bankside in St. Charles. To place an online beer order for curbside pick-up, visit https://schlaflycurbside.square.site/.

“Summer is right around the corner, and these beers can help to create a paradise in your own backyard,” says Founding Brewer Stephen Hale. “Summer Lager is a warm weather favorite so we’re excited to bring it back in cans this year. Tropical Saison has been a popular draft selection at our brewpubs, and the beer’s release in cans is your perfect grilling companion.”

Tropical Saison (7.5% ABV): This hazy, golden hued beer is fermented with passionfruit during the saison process. The beach-inspired brew is a crisp and light beer with all the refreshing tastes of the tropics. GSN’s Thoughts: The passionfruit is slightly tart and adds a bright top note to the overall flavor profile. It goes down easy, but be careful with that higher ABV. This is a great beer to enjoy with BBQ. GSN Rating: A

Summer Lager (4.5% ABV): This sessionable Helles-Style Summer Lager offers a smooth, maltier and hoppier alternative to light lagers. The malt imparts a fresh grain character, while the German hops lends notes of spice and lemon. GSN’s Thoughts: The lager is light, creamy and has a mellow flavor. Just right for a hot day. Closer in style to a German lager than a Mexican lager, this one is a keeper for sure. GSN Rating: A

For more information go to: Schlafly

GSN Alert: 2020 James Beard Award Beverage Nominees

The James Beard Awards are given in many categories, including chefs and restaurants, books, journalism, and broadcast media, plus restaurant design, leadership, humanitarian work, and lifetime achievement

Beverage with Recipes
Last Call: Bartenders on Their Final Drink and the Wisdom and Rituals of Closing Time
Brad Thomas Parsons
(Ten Speed Press)

The Martini Cocktail: A Meditation on the World’s Greatest Drink, with Recipes
Robert Simonson
(Ten Speed Press)

The NoMad Cocktail Book
Leo Robitschek
(Ten Speed Press)

Beverage without Recipes
The Complete Guide to Japanese Drinks: Sake, Shochu, Japanese Whisky, Beer, Wine, Cocktails and Other Beverages
Stephen Lyman and Chris Bunting
(Tuttle Publishing)

Red & White: An Unquenchable Thirst for Wine
Oz Clarke
(Little, Brown Book Group)

World Atlas of Wine 8th Edition
Hugh Johnson and Jancis Robinson
(Mitchell Beazley)

Wine, Spirits, and Other Beverages
“How Climate Change Impacts Wine”
Eric Asimov
The New York Times

“May I Help You With That Wine List?”
Ray Isle
Food & Wine

“Seltzer Is Over. Mineral Water Is Forever.”
Jordan Michelman
PUNCH

Outstanding Bar Program
A restaurant or bar that demonstrates exceptional care and skill in the selection, preparation, and serving of cocktails, spirits, and/or beer.

Anvil Bar & Refuge
Houston

Expatriate
Portland, OR

Kimball House
Decatur, GA

Lost Lake
Chicago

Trick Dog
San Francisco

Outstanding Wine Program
A restaurant or bar that demonstrates excellence in wine service through a carefully considered wine list and a well-informed approach to helping customers choose and drink wine.

Bacchanal
New Orleans

Canard
Portland, OR

COTE
NYC

Miller Union
Atlanta

Night + Market Sahm
Venice, CA

Spiaggia
Chicago

Outstanding Wine, Beer or Spirits Producer
A beer, wine, or spirits producer who demonstrates consistency and exceptional skill in his or her craft.

Scott Blackwell and Ann Marshall
High Wire Distilling Co.
Charleston, SC

Cathy Corison
Corison Winery
St. Helena, CA

Drew Kulsveen
Willett Distillery
Bardstown, KY

Todd Leopold and Scott Leopold
Leopold Bros.
Denver

Lance Winters
St. George Spirits
Alameda, CA

 

GSN Brews News: May 5th 2020 Edition

Seattle, Washington-based Pyramid Brewing has launched its latest seasonal, Subliminal State Hazy Pale AleThe 5.4% abv ale is brewed with a heavy dose of wheat in the grain bill, plus Denali, Citra, and Amarillo hops. The beer is available through the rest of the spring in 6- and 12-packs of 12-ounce bottles and 22-ounce bottles throughout the brewery’s distribution footprint. Pyramid Brewing is a part of the FIFCO USA portfolio, along with Magic Hat and Genesee, among other brands.

Longmont, Colorado-based Oskar Blues Brewery has announced its latest Can-O-Bliss IPA and a new lager, Slow ChillThe 7.2% hazy Can-O-Bliss ale is brewed with Strata, Eureka, Cashmere, Enigma, and Hallertau Blanc hops to create a citrusy, fruit-forward beer. Slow Chill is a Helles-style lager at 5% abv and is made with Pilsner and Vienna malt, plus Noble hops. The new Can-O-Bliss is available on draft, in 6- and 12-packs of 12-ounce cans, and in Oskar Blues’ CANundrum 15-pack. Slow Chill will be available from May 15 in 6-packs of 12-ounce cans.

High Noon hard seltzer, part of the E.&J. Gallo portfolio, is adding Lime and Peach flavors to its range this month. The High Noon flavors are available in 4-packs, 8-packs, and 12-packs, priced at $2.50 for single cans, $10 for 4-packs, $19 for 8-packs, and $28 for 12-packs. A variety 8-pack will be added in June.

Courtesy of Shanken News Daily